Place Analysis Tool
The Place Analysis Tool (PAT) is an innovative data analysis platform that transforms how the Department for Culture, Media and Sport (DCMS) understands its geographic impact and allocates its funding.
A team of data scientists, economists, engineers, and user researchers brought together data from DCMS and its 42 arm’s length bodies for the first time. They created new pipelines and a cloud-based platform using agile methods and user-centred design to visualise where DCMS funding goes by local authority, alongside characteristics such as deprivation, engagement, and the presence (or absence) of community assets. It then overlays analytical functionality and data visualisation options.
PAT enabled evidence-based prioritisation for the spending review, helping demonstrate regional additionality of funding bids. It is driving a cultural shift by empowering teams to self-serve data and view places holistically, combining demographics and economic indicators with finance and delivery data. Analysts and policymakers can now draw powerful insights from the tool, understanding the spatial distribution of our spend and activity alongside a place’s socio-economic characteristics. It is designed to shape and target policy by identifying ‘cold spots’ and targeting interventions according to need. Analysis that once took weeks now takes hours.
Delivery overcame technical and cultural barriers across fragmented data systems. The team built trust through discovery interviews, co-designed prototypes, and continuous feedback, proving ambitious data products can be built in complex government settings while driving cultural change.